Analysis of Tablets from Amazon¶
Analyzing data of all tablets from amazon.com. Scraped using Scrapy¶
Goal, to analyze differences in products and compare to Amazons brand of tablets, Fire HD tablets.¶
Products were analyzed by Rating of product in stars, number of reviews, popularity, and commonly used words by the seller to market their product.¶
Challenges in Scraping Amazon¶
- Multiple xpaths and tags were needed in order to properply scrape data, and even then some did not scrape appropriately
- Wanted to Scrape Technical details table for system specs however there was no consistency in any of the table formats or tags. Some Technical details page only showed an image rather than a table making it difficult to scrape
- Thus the description was parsed and word cloud was used to see what the common specs were
First lets read the csv file generated by scrapy¶
All Pages of Tablets from amazon scrapped¶
| brand | description | num_reviews | price | rating | title | |
|---|---|---|---|---|---|---|
| 0 | Dragon | ,,[ Native and Latest Android OS ] The Max10 u... | 816 ratings | $149.99 | 4.4 out of 5 stars | Dragon Touch Max10 Tablet, Android 10.0 OS, Oc... |
| 1 | Hoozo | ,,【Latest Ver. Tablets】: Android 8.1 Go OS, 1.... | 2,099 ratings | $91.77 | 3.9 out of 5 stars | Android Tablet 10 Inch, 5G WiFi Tablet, 16 GB ... |
| 2 | vankyo | ,,Faster and More responsive: Equipped with th... | 1,711 ratings | $74.99 | 4.4 out of 5 stars | VANKYO MatrixPad S7 7 inch Tablet, Android 9.0... |
| 3 | Dragon | ,,[Strong and Powerful Performance]: Do what y... | 4,595 ratings | $119.99 | 4.4 out of 5 stars | Dragon Touch Notepad K10 Tablet, 10 inch Andro... |
| 4 | Amazon | A Certified Refurbished Fire 7 Tablet is refur... | 2,140 ratings | $59.99 | 4.4 out of 5 stars | Certified Refurbished Fire 7 Tablet (7" displa... |
| ... | ... | ... | ... | ... | ... | ... |
| 9571 | Fusion5 | ,,10.1 INCH POWERFUL OCTA-CORE TABLET PC WITH ... | NaN | $159.95 | NaN | Fusion5 10.1" 2in1 Google Certified Android La... |
| 9572 | Samsung | ,,Minimal bezel. Maximum view. Watch, stream a... | 8,882 ratings | $206.68 | 4.7 out of 5 stars | SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB... |
| 9573 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 30,108 ratings | $89.99 | 4.5 out of 5 stars | All-new Fire HD 8 tablet, 8" HD display, 32 GB... |
| 9574 | Amazon | 10.1" 1080p full HD display; 32 or 64 GB of in... | 77,593 ratings | $149.99 | 4.6 out of 5 stars | Fire HD 10 Tablet (10.1" 1080p full HD display... |
| 9575 | Amazon | 7" IPS display; 16 or 32 GB of internal storag... | 110,184 ratings | $49.99 | 4.4 out of 5 stars | Fire 7 tablet (7" display, 16 GB) - Black |
9576 rows × 6 columns
- Using Scrapy I was able to scrape the following variables: Brand, Description, number of reviews, price, rating, and title
- Scrapy was able to scrape over 9000 products!
- However we want to omit 'Renewed' and 'Refurbished' entries to prevent duplicates
- We also want to remove products which are not tablets
| brand | description | num_reviews | price | rating | title | |
|---|---|---|---|---|---|---|
| 0 | Dragon | ,,[ Native and Latest Android OS ] The Max10 u... | 816 ratings | $149.99 | 4.4 out of 5 stars | Dragon Touch Max10 Tablet, Android 10.0 OS, Oc... |
| 1 | Hoozo | ,,【Latest Ver. Tablets】: Android 8.1 Go OS, 1.... | 2,099 ratings | $91.77 | 3.9 out of 5 stars | Android Tablet 10 Inch, 5G WiFi Tablet, 16 GB ... |
| 2 | vankyo | ,,Faster and More responsive: Equipped with th... | 1,711 ratings | $74.99 | 4.4 out of 5 stars | VANKYO MatrixPad S7 7 inch Tablet, Android 9.0... |
| 3 | Dragon | ,,[Strong and Powerful Performance]: Do what y... | 4,595 ratings | $119.99 | 4.4 out of 5 stars | Dragon Touch Notepad K10 Tablet, 10 inch Andro... |
| 4 | Amazon | A Certified Refurbished Fire 7 Tablet is refur... | 2,140 ratings | $59.99 | 4.4 out of 5 stars | Certified Refurbished Fire 7 Tablet (7" displa... |
| ... | ... | ... | ... | ... | ... | ... |
| 9571 | Fusion5 | ,,10.1 INCH POWERFUL OCTA-CORE TABLET PC WITH ... | NaN | $159.95 | NaN | Fusion5 10.1" 2in1 Google Certified Android La... |
| 9572 | Samsung | ,,Minimal bezel. Maximum view. Watch, stream a... | 8,882 ratings | $206.68 | 4.7 out of 5 stars | SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB... |
| 9573 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 30,108 ratings | $89.99 | 4.5 out of 5 stars | All-new Fire HD 8 tablet, 8" HD display, 32 GB... |
| 9574 | Amazon | 10.1" 1080p full HD display; 32 or 64 GB of in... | 77,593 ratings | $149.99 | 4.6 out of 5 stars | Fire HD 10 Tablet (10.1" 1080p full HD display... |
| 9575 | Amazon | 7" IPS display; 16 or 32 GB of internal storag... | 110,184 ratings | $49.99 | 4.4 out of 5 stars | Fire 7 tablet (7" display, 16 GB) - Black |
7057 rows × 6 columns
Removal of refurbished and renewed devices¶
| brand | description | num_reviews | price | rating | title | |
|---|---|---|---|---|---|---|
| 0 | Dragon | ,,[ Native and Latest Android OS ] The Max10 u... | 816 ratings | $149.99 | 4.4 out of 5 stars | Dragon Touch Max10 Tablet, Android 10.0 OS, Oc... |
| 1 | Hoozo | ,,【Latest Ver. Tablets】: Android 8.1 Go OS, 1.... | 2,099 ratings | $91.77 | 3.9 out of 5 stars | Android Tablet 10 Inch, 5G WiFi Tablet, 16 GB ... |
| 2 | vankyo | ,,Faster and More responsive: Equipped with th... | 1,711 ratings | $74.99 | 4.4 out of 5 stars | VANKYO MatrixPad S7 7 inch Tablet, Android 9.0... |
| 3 | Dragon | ,,[Strong and Powerful Performance]: Do what y... | 4,595 ratings | $119.99 | 4.4 out of 5 stars | Dragon Touch Notepad K10 Tablet, 10 inch Andro... |
| 5 | PRITOM | ,,★[HIGH PERFORMANCE ANDROID TABLET ] - Pritom... | 235 ratings | $89.99 | 4.0 out of 5 stars | Android Tablet Pritom 10 inch Android 9.0 OS T... |
| ... | ... | ... | ... | ... | ... | ... |
| 9571 | Fusion5 | ,,10.1 INCH POWERFUL OCTA-CORE TABLET PC WITH ... | NaN | $159.95 | NaN | Fusion5 10.1" 2in1 Google Certified Android La... |
| 9572 | Samsung | ,,Minimal bezel. Maximum view. Watch, stream a... | 8,882 ratings | $206.68 | 4.7 out of 5 stars | SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB... |
| 9573 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 30,108 ratings | $89.99 | 4.5 out of 5 stars | All-new Fire HD 8 tablet, 8" HD display, 32 GB... |
| 9574 | Amazon | 10.1" 1080p full HD display; 32 or 64 GB of in... | 77,593 ratings | $149.99 | 4.6 out of 5 stars | Fire HD 10 Tablet (10.1" 1080p full HD display... |
| 9575 | Amazon | 7" IPS display; 16 or 32 GB of internal storag... | 110,184 ratings | $49.99 | 4.4 out of 5 stars | Fire 7 tablet (7" display, 16 GB) - Black |
6508 rows × 6 columns
Export csv of cleaned data¶
- Upon inspecting the csv file, all refurbished and renewed devices have been omitted!
- Now we can analyze only orginal posts without having to worry about inflated values due to duplicates
Most Listed Tablet Brands on Amazon¶
Dongdexiu 303 Microsoft 166 SAMSUNG 145 Oudi 135 Chichi 123 Name: brand, dtype: int64
Interestingly the brands with the most products on Amazon are:¶
- Dongdexiu
- Microsoft
- Oudi
- Chichi
Most Popular Tablets by number of ratings¶
If you google most popular tablet brands these 6 come up.¶
- Apple
- Samsung
- Amazon
- Lenovo
- Microsoft
- Asus
Upon inspecting the raw data these brands were shown to have devices with number of reviews over 1,000 and at least a 4-star rating.¶
Lets sort the data frames by Top brands and number of reviews¶
| brand | description | num_reviews | price | rating | title | reviews_float | |
|---|---|---|---|---|---|---|---|
| 9439 | Apple | 10. 2-inch Retina display,A10 Fusion chip,Touc... | 45,831 ratings | NaN | 4.8 out of 5 stars | Apple iPad (10.2-inch, Wi-Fi, 32GB) - Gold (Pr... | 45831.0 |
| 1164 | Apple | 9.7-inch Retina display,A10 Fusion chip,Touch ... | 16,445 ratings | $459.00 | 4.8 out of 5 stars | Apple iPad (Wi-Fi + Cellular, 32GB) - Silver (... | 16445.0 |
| 1214 | Apple | 9.7-inch Retina display,A10 Fusion chip,Touch ... | 16,445 ratings | $459.00 | 4.8 out of 5 stars | Apple iPad (Wi-Fi + Cellular, 32GB) - Silver (... | 16445.0 |
| 9504 | Apple | 7.9-inch Retina Display with True Tone and wid... | 7,113 ratings | $384.99 | 4.8 out of 5 stars | Apple iPad mini (Wi-Fi, 64GB) - Gold (Latest M... | 7113.0 |
| 469 | Apple | ,,Apple iOS 8; 9.7-Inch Retina Display; 2048x1... | 6,426 ratings | NaN | 4.7 out of 5 stars | Apple iPad Air 2 MGTX2LL/A 9.7-inches 128 GB T... | 6426.0 |
| brand | description | num_reviews | price | rating | title | reviews_float | |
|---|---|---|---|---|---|---|---|
| 9572 | Samsung | ,,Minimal bezel. Maximum view. Watch, stream a... | 8,882 ratings | $206.68 | 4.7 out of 5 stars | SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB... | 8882.0 |
| 9570 | Samsung | ,,Minimum bezel. Maximum view: Designed with a... | 5,572 ratings | $99.99 | 4.6 out of 5 stars | SAMSUNG SM-T290NZSAXAR, Galaxy Tab A 8.0" 32 G... | 5572.0 |
| 9175 | Samsung | ,,Android 4.4 Kit Kat OS, 1.2 GHz quad-core pr... | 4,271 ratings | NaN | 4.4 out of 5 stars | Samsung Galaxy Tab 4 (7-Inch, White) | 4271.0 |
| 481 | Samsung | ,,1.6 GHz exynos 7870 octa core Processor. 10.... | 3,813 ratings | NaN | 4.5 out of 5 stars | Samsung Galaxy Tab A SM-T580NZKAXAR 10.1-Inch ... | 3813.0 |
| 308 | SAMSUNG | ,,Android 4.4 Kit Kat OS, 1.2 GHz quad-core Qu... | 3,006 ratings | NaN | 4.3 out of 5 stars | Samsung Galaxy Tab 4 SM-T530NYKAXAR 10.1-Inch ... | 3006.0 |
Amazon Fire HD being the most highly reviewed tablets with some having nearly 100,000 reviews or more! Making their tablets the most reviewed products on the Amazon market Place¶
Analyzing the Overall rating Scores of Tablets to Amazons Fire HD.¶
4.0 out of 5 stars 104 5.0 out of 5 stars 99 3.5 out of 5 stars 83 3.7 out of 5 stars 79 3.9 out of 5 stars 78 4.1 out of 5 stars 71 3.8 out of 5 stars 67 4.2 out of 5 stars 66 3.6 out of 5 stars 64 4.5 out of 5 stars 63 3.0 out of 5 stars 55 4.6 out of 5 stars 55 4.4 out of 5 stars 55 4.3 out of 5 stars 50 3.3 out of 5 stars 47 3.4 out of 5 stars 44 4.7 out of 5 stars 42 3.2 out of 5 stars 41 3.1 out of 5 stars 35 1.0 out of 5 stars 33 4.8 out of 5 stars 27 2.0 out of 5 stars 21 2.6 out of 5 stars 19 2.9 out of 5 stars 18 2.8 out of 5 stars 15 2.5 out of 5 stars 13 2.7 out of 5 stars 12 4.9 out of 5 stars 6 2.3 out of 5 stars 6 1.9 out of 5 stars 5 2.4 out of 5 stars 3 2.2 out of 5 stars 3 1.6 out of 5 stars 3 2.1 out of 5 stars 2 1.7 out of 5 stars 2 1.3 out of 5 stars 1 1.4 out of 5 stars 1 1.8 out of 5 stars 1 Name: rating, dtype: int64
1 46 2 112 3 593 4 539 5 99 Name: first, dtype: int64
- As you can see from the bar chart most tablets have a fairly good Rating between 3-4+ stars
- Roughly 40% for both 3 star and 4 star. And ~ 9% for 5 star.
- From this we can infer that overall most customers are satisfied with their tablet purchase from Amazon (89% have 3-star rating or higher)
Now how does Amazons Tablets Compare?¶
| brand | description | num_reviews | price | rating | title | reviews_float | first | |
|---|---|---|---|---|---|---|---|---|
| 46 | Amazon | 8" HD display; 16 or 32 GB of internal storage... | 76,789 ratings | NaN | 4.4 out of 5 stars | Fire HD 8 Tablet (8" HD Display, 32 GB) - Blac... | 76789.0 | 4 |
| 100 | Amazon | Our largest display on our thinnest tablet yet... | 16,758 ratings | NaN | 4.0 out of 5 stars | Fire HD 10 Tablet with Alexa, 10.1" HD Display... | 16758.0 | 4 |
| 345 | Amazon | Our most powerful tablet ever,All-new Amazon U... | 6,587 ratings | NaN | 4.2 out of 5 stars | Fire HDX 8.9 Tablet, 8.9" HDX Display, Wi-Fi, ... | 6587.0 | 4 |
| 359 | Amazon | Our most powerful tablet ever,All-new Amazon U... | 6,587 ratings | NaN | 4.2 out of 5 stars | Fire HDX 8.9 Tablet, 8.9" HDX Display, Wi-Fi, ... | 6587.0 | 4 |
| 387 | Amazon | Save up to $99 on a full-featured Fire HD 10 t... | 3 ratings | $234.98 | 4.6 out of 5 stars | Fire HD 10 Kids Tablet 32GB Blue with Poptime ... | 3.0 | 4 |
| ... | ... | ... | ... | ... | ... | ... | ... | ... |
| 9540 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 6,978 ratings | $109.99 | 4.5 out of 5 stars | All-new Fire HD 8 Plus tablet, HD display, 32 ... | 6978.0 | 4 |
| 9566 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 6,985 ratings | $109.99 | 4.5 out of 5 stars | All-new Fire HD 8 Plus tablet, HD display, 32 ... | 6985.0 | 4 |
| 9573 | Amazon | 8" HD display, 2X the storage (32 or 64 GB of ... | 30,108 ratings | $89.99 | 4.5 out of 5 stars | All-new Fire HD 8 tablet, 8" HD display, 32 GB... | 30108.0 | 4 |
| 9574 | Amazon | 10.1" 1080p full HD display; 32 or 64 GB of in... | 77,593 ratings | $149.99 | 4.6 out of 5 stars | Fire HD 10 Tablet (10.1" 1080p full HD display... | 77593.0 | 4 |
| 9575 | Amazon | 7" IPS display; 16 or 32 GB of internal storag... | 110,184 ratings | $49.99 | 4.4 out of 5 stars | Fire 7 tablet (7" display, 16 GB) - Black | 110184.0 | 4 |
101 rows × 8 columns
4.6 out of 5 stars 6 5.0 out of 5 stars 5 4.2 out of 5 stars 5 4.0 out of 5 stars 4 4.5 out of 5 stars 4 4.4 out of 5 stars 2 2.0 out of 5 stars 2 3.3 out of 5 stars 1 4.7 out of 5 stars 1 4.3 out of 5 stars 1 3.5 out of 5 stars 1 Name: rating, dtype: int64
2 2 3 2 4 23 5 5 Name: first, dtype: int64
- As you can see overall most customers are overwhelmingly satisfed with Amazons brand of tablets. With No 1 star reviews and the vast majority of reviews being over 4 stars (Nearly 80%). Add to the fact that the Fire HD tablets are some of the most highly reviewed products on the Amazon market place its clear that most consumers opt for the Fire HD over other tablet manufactuerers
As We can see the most common features listed are:¶
- Tablet PC
- WiFi
- Bluetooth
- Quad Core
- Dual SIM
- Android Tablet
- Core 1.3GHz
- 16GB / 32GB
- touch screen
So we can say most tablets have at minium these features: WiFi, Bluetooth, A quad core processor, Running Android OS, Dual Sim capability, either 16GB or 32 GB internal memory, 1.3Ghz processing speed, and of course a touch screen.¶
Now what are the most common features implemented in the Fire HD Tablet?¶
As We can see the most common features listed are:¶
- Fire Tablet
- watching video
- web watching
- listening music
- Quad Core
- hands free
- hours reading
We can infer from the word cloud that Amazon markets its tablets more towards people looking to do light tasks such as reading, web browsing, and watching videos on their tablet.¶
Conclusion:¶
- Amazon dominates the market on basic tablets for simple every day tasks such as watching videos, reading articles, web browsing, and video conferencing.
- They have the highest rated product having primarily 4-5 star reviews and the highest number of reviews of any other tablet on the Amazon marketplace.
- They have a wide selection of different types of tablets by size, memory, performance, and even kids versions.
- Their product is easily affordable compared to other brands such as the Microsoft Surface or Apple iPad, and their tablets regularly come on sale or include deals.
- Some of them even come built in with the voice assistant Alexa.
Overall the Amazon Fire HD tablet is one of the most reliable tablets you can buy for the money, with solid performance, good battery life, and stellar reviews all across the board you cant go wrong with a Fire HD.¶
Going Forward¶
- Add price comparisons of most popular brands
- average out the prices of popular brands and compare them to the Fire HD Tablet
- Be able to sort the number of reviews to see highest reviewed products
- Comparison of specs between most popular devices
- Create more interactive charts using plotly so data can be read by hovering over
- Continue cleaning data, unforunately even when setting the filters on amazon.com to "electronics" and "Tablets", there are still several entries scraped which were not Tablets.
- There are items listed such as: Clothing, accessories, books, etc. Though not present in high enough frequencies to have an impact on the analysis, these should still be cleaned out.
- Include Review infomration